6 Ways to Use Personal Branding to Enhance Your Job Search

6 Ways to Use Personal Branding to Enhance Your Job Search 6 Ways to Use Personal Branding to Enhance Your Job Search Personal branding is what sets you apart. Its what makes you more hirable and more likable than someone with similar qualifications. According to career experts, if youre in the running for a new job, you will be Googled. Make sure youre crafting a consistent, professional, and original personal brand across your social media platforms and into your job application materials.1. Craft a brand ansichtAn objective statement once a resume standby is too self-focused to be persuasive to employers. Instead, your branding statement, or summary statement, is a brief introduction to an employer that discusses your skills, your uniqueness, and the ways you used these skills in the past. These are not resume objectives, but rather they describe who you are to an employer demonstrating that you are not only one of many, but the only one for the job. Your brand statement shou ld be included in all of your social media bios - from Facebook to Twitter to Linkedin - conveying who you are by incorporating your skills, your experience, and your expertise.2. Network on multiple platformsThe best way to demonstrate personal branding is to show that you live your brand is by articulating your brand statement across multiple platforms. Use your LinkedIn, Facebook, and Twitter to demonstrate your branding. That means keeping your picture the same across multiple networksfor consistency, as well asmaintaining an identical, or at least uniform,About Me sectiontoo.3. Keep your image the same across social mediaAs you update anyprofile to include yourupcoming projects or accomplishments, be sure to post the informationon all of your platforms. You can make this task easier by using tools like Hootsuite andBuffer that automate your posts across social media.Example of a Hootsuite social media organization dashboard.4. Be consistent, but dont go overboardYour social me dia pages dont have to fill up with buttoned-up images or corporate speech. Part of the point of personal branding is just that demonstrating that you are a person. Dont be afraid to post about your favorite hobby oruse your favorite expressions. However, your goal isnt to be unprofessional. You dont want to demonstrate how you like to get rabauke on your days off or inundate your followers with too many political rants. Instead, you want to demonstrate you are someone whom your future colleagues would like to be around all day.5. Build a well-connected networkOnce you have a killer personal brand across your social media platforms, you want others to see it. One way to do this is by joining LinkedIn groups to connect with others who focus on your field and expertise. You can also upload your email contacts into LinkedIn so you can connect with more people online using the Add Connections feature on the platform. Once you have a strong social network, you can ask your friends to int roduce you to new contacts you think might be valuable to you. This way you can build your network and your credibility. You can also follow hashtags on Twitter, so you can stay current and earn new followers.6. Ensure your brand is evident on your resumeYour online persona might fit a position perfectly, but you want to make sure that fit is conveyed accurately in your resume. Dont include a generic branding statement about yourself on each resume you send to employers. Instead, tailor your branding statement for each employer using Jobscan.Jobscan matches keywords from the job posting to keywords youre including in your resume, andensuring these match helps your resume make it through Applicant Tracking Systems (ATS). Once youve seen which keywords on your resume dont match the posting, Jobscan offers you advice on how to change your branding statement in a way that fits the employers requirements while still staying true to your brand.Personal branding is important it helps you create a cohesive version of yourself across platforms, build your social network, and demonstrate your value to a company. Most importantly, however, personal branding should be authentic to you youre not selling anything youre simply demonstrating your unique point-of-view.